The Small Print

Campaign - Branding

Sustainable fashion should be an expectation, not the main selling point. Introducing The Small Print, encouraging brands to be #QuietlySustainable. Creating stigma around sustainable campaigns, focusing on the doing rather than the talking.

Minimal in it’s design and quiet in nature, the small print means to start a movement within the fashion industry of focusing more on actions than words.

The sustainability of the brand itself is the most important element to the campaign - the brand speaks for itself.

It encourages consumors to ask questions and to read the small print of all brands to be aware of their actions, comparing it to the quiet sustainability of Levi’s.