#RepeatAfterMe
Campaign - Typography - Motion - Copywriting
A typographical campaign partnered with The British Council, utilising copy to spread awareness of linguistic discrimination to Britons.
Having found that linguistic discrimination not only stunts language learning, but also can have a negative impact on the individuals employment, education, health and housing, the campaign puts Briton’s into the migrant’s shoes.
The #RepeatAfterMe typeface uses two layered typefaces of very different styles to mimic English spoken with an accent, making it take longer for Brits to distinguish what they are reading, while still being relatively easy to decipher.
